Marketing. Advertising. Design. Digital. Boom.
Durango, CO | 970.382.2647
We Live to Hear New Stories…New Ideas.
Tell us your story and you had us at “once upon a time.”
Yup, we are those guys. The people who mix strategy and logic, creativity and craziness to bring ideas to life.
We believe all great communication (all great anything) comes from something true and that creativity can solve anything. We believe that if your customers’ experiences make a difference in their lives, then you have succeeded.
So we work with our clients to uncover your truths. We know that a story told using Surprise, Relevance and Emotion will affect change. And then we deliver those stories to the right people, at the right time, in the right way, to make things right with the world.
Click here for cliff notes on Chimera
A quick read on our company:
- Established in 1993 in Upstate New York. Headquartered in Durango, Colorado, since 1995.
- Proven ability with clients nationwide and clients right at home.
- Creative thinkers who are just far enough outside of your box to reach inside and pull out what we need in order to create or promote your brand.
- A team of EXPERTS in each field — branding and graphic design, production and copywriting, visual storytelling, web design and development, content management, SEO, PPC, social media, and customer experience measurement. This is a group effort and it does not hinge on one person. You have our full attention — collectively and as individuals.
- We listen to and learn our clients’ stories. And then we help you tell them to your relevant audiences.
- We believe in a closed loop communications system. Is the storytelling working? Is your audience engaging in the change or behaviors you’d like to see to make the world a better place? We want to know if what we are doing for you is working.
- We believe ideas change the world.
- We know that a story told using Surprise, Relevance and Emotion will affect change.
- We’re glad to be here.
65% of Americans believe they are bombarded with too much advertising. Avoid becoming part of the pollution.
There’s a certain science in creativity. Art imitating life, if you will. Chimera’s owner grew up in a family full of PhD scientists. Her dad would say “please pass the NaCl” (salt) at the dinner table. We ad types used to push messages to the consumers. Expect that they would listen. And wait for them to act — buy, call, walk-in. Not today. Social consumerism has taken over. It’s not a political party, but it is a party. Lots of people talking and engaging with their friends and peers and strangers. Messaging today is more about guiding those conversations to make your marketing pay off.
Our research methodology lies in the art of listening. Our favorite clients are those we can get to know well enough to understand their desired consumer experiences. We know that today, Americans are bombarded with a tsunami of messages. Some research says upwards of 10,000 each day. Of course, most people won’t recall seeing 10,000 messages. That’s because, to remain sane, humans have developed a screening process – an attention firewall. If you are not strategic in your planning, your message creation, your message distribution, and in monitoring your ROI, your efforts will be lost.
Storytelling and Design
Ernest Hemingway said his best short story was told in six words: FOR SALE. BABY SHOES. NEVER WORN. What are your six words?
We believe that all great marketing (all great anything) comes from something true. Whether we’re working with a start-up or a messed-up, this is where we begin. Always. Every relationship.
Package up B.S. and eventually your customer’s experience will be disappointing and your marketing will fail…no matter how pretty, award-winning or expensive. Package up the truth and you earn trust and loyalty. And customer loyalty is the only measure of your success.
We believe a logo is an empty vessel. It’s what you fill it with that’s your brand. The Nike swoosh was, at one time, just a swoosh. No Nike. It’s everything that came afterwards that created that iconic brand. Our branding formula is simple. We use surprise, relevance and emotion to tell our clients’ stories…their non-fiction stories. We wrap these elements in packages that consumers crave to open. And then we make sure that same story is woven into the fabric of every customer experience. That is branding. That whole process creates loyalty.
We tell our clients it’s not about them. (Some hate hearing that). The success of a brand literally hinges on whether your targeted audience wants YOU as part of THEIR personal brand. Ultimately, all anyone wants to do is belong here. If your brand fortifies your consumers’ self-perceived position…you are in. Then it’s up to you not to mess it up.
Moments of encounter will create your brand. EVERY moment.
In the culture of the Southern Ute Indian Tribe (a long time client of ours), stories were passed on to generations through the art of beading. How simple and intricate at the same time. And talk about design! Now, we have so many distribution channels for our stories, it’s difficult to decide how best to get our stories HEARD. How do we connect with as many relevant audience members as we can? How do we make those experiences create customer loyalty? How do we get our customers to “pass it on.”
Part of strategy and marketing consulting is answering those questions. We have worked on your side of the fence. We understand budgets and boards, committees and c-suites. We know that creating a fantastically designed musical score is nothing unless members of the orchestra know their parts. We won’t create big campaigns for clients if we don’t make an effort to tell the employees who will be delivering the experience we are promising in ads, video, or online.
Our philosophy for getting your message heard is holistic (yup…we live in Colorado.) We look at every channel available to the audience you seek, evaluate its possible return, make sure it’s the right vehicle for delivering your well-crafted engaging story, consider the budget, and then pull the trigger. You see at some point we have to more forward with confidence, or we’ll be stuck in a creative sandbox with nothing but sand in our pants. Everyone deserves to tell their story. Everyone deserves to be heard.
What matters most is the decision to matter.
The only true measurement of success in our opinion (and in that of some big wig Harvard types) is customer loyalty. Sure, there’s the massive satisfaction and ahhhh our clients feel when their customers are happy, when their customers align with their brand, when a consumer says “I love you”; and there is also the nearly audible ahhhh of the bottom line. Yup, profitability is directly linked to customer loyalty, and we’ll prove it to you.
Chimera has drank the Net Promoter Kool-Aid® and our clients who imbibe have the same red ring mustache surrounding a great big smile. Our proprietary software that gives you a daily dashboard to your Net Promoter Score(s) makes you the master of your fate, the captain of the soul of your company. Higher Net Promoter Scores for our clients mean higher retention rates, increased sales, lower costs to serve and lower marketing costs (we know…seems like we wouldn’t like that one, but we do)!
We believe that providing measurement of the customer experience gives us greater insight into all things marketing. You can have a spot-on strategy, masterful messaging, and brilliant distribution, but if you don’t know what the result is, what good is it really? Creating a culture of customer loyalty is what will sustain you. It’s how we do, baby.
As individuals, we don’t have a say in the world we’re born into. We don’t decide our own names or where we come from. You don’t decide how your story begins, but you do get to decide how it ends. And how you translate all of that to the vision of what you bring to the world through your product or service is up to you…with a little help from us.
Click here for Chimera’s Philosophies
We don’t have many rules around here at Chimera. We do guide our days with some simple philosophies:
- Always come from a place of truth.
- Let the ideas fly and creativity solve everything.
- Always do what’s in the best interest of the client.
- Believe that the dots will connect.
- Laugh. Hard. ‘Till you know you’re alive. Only a universe with a sense of humor would make laughter more contagious than illness.
- Some people live to work. Others work to live. We live while we work. It’s balance.
- Living/Working this way makes for some great days…even Mondays. We really love what we do and who we do it for.
You see, we truly believe ideas change the world. Your ideas. Our ideas. Dreaming and thinking big and deeply is the power of all of us to bring change to the world.
We seek clients with purpose and we can’t wait to learn your story because it deserves to be told. You see, your story is your gift. Telling your story is ours.
MEET THOSE WHO TELL THE TALES
Chimera’s team leaders.
Chief Experience Officer
Nancy began Chimera Communications, Inc. in 1993 in Albany, New York and moved the business and her life to Durango, Colorado in June of 1996. She holds a BA in English and Business Administration from the University of New Hampshire. Having started her communications career at VOGUE magazine on Madison Avenue in New York as a features writer, she returned to New Hampshire and worked in the advertising industry for several years. She’s worked on the client side of the fence in banks (big and small) and with General Electric’s R&D Center.
Nancy leads our Creative Team. She believes the idea is king and has a bunch of her own. She thinks of headlines in her sleep and in the shower. She changes the channel to watch commercials (yup, that person), starts her mornings with SNL’s APP, and is addicted to great Visual Storytelling. Known as one of those “creative types” – she hasn’t worn business clothes in a very long time. She can still talk like a Jersey girl, but only after a few adult beverages. Nancy tells it like it is…because, after all…all good things come from the truth. Good friends, skiing, hiking, Harleys, her animals and her getaway called The Hillbilly Hotel all balance out her life.
Officer In Charge of Significance
Russ is a dedicated and motivated senior business leader with over 20 years of experience leading companies in their growth and operations management. He’s known as a “startup” specialist and “change agent” with an innate skill to look at business logically and develop long standing relationships with business partners. Russ has managed employees and built relationships in multiple regions, nationally and internationally. His long-term business relationship with Nancy brought him to Chimera to “run things” so the Creatives can do what they do best.
In addition to being our Chief Operating Officer, Russ is intricately involved in our NPS service offering as well as business development. Russ loves spending time with his family and friends and enjoys the many outdoor activities southwestern Colorado has to offer. He is a pathologically positive person with a contagious attitude (you’ll catch it!).
Lisa Morales Eccher
Creative Team – Art/Design
Lisa has been with Chimera since 2008. She brings ideas to life like GE brings good things to life (or at least they used to when that was their slogan). Without her we wouldn’t have anything to show for what’s in the brains of the creative team and our clients. She knows that you can put a lot of make-up on a corpse but it’s still dead, so she does not OVER-design. Lisa is the fastest creative cloud gun in the west (or the east for that matter), and so our clients are spoiled with fantastic design and quick turn. BC (Before Chimera) she was the lead designer of trade publications, wearables magazines, and freelanced for a time. She loves the creative process and is fueled by coffee and chocolate. She calls Chimera her “personal 100 acre wood” (Pooh reference) and thinks that whistling is not a requirement if you’re a fish (or a graphic designer). Her favorite color is army earthy green and that’s why you see it on our website.
Creative Team – Web/Digital
A graduate of Platt College in San Diego, California, where he studied print, web and multimedia design, Mark has been creating websites since 2001. While design was his initial focus, search engine optimization, usability, email marketing, web analytics and pay-per-click marketing are part of his daily bag of tricks. He’s Mr. Web. Once you see how it’s really supposed to be done, there is no turning back…and Mark knows how it’s really supposed to be done. He cares about what websites and digital marketing actually return for our clients and weaves those discussions into the planning of new or newly designed sites. He knows that websites are 24/7 sales people and they should be dressed, have nothing icky in their teeth, and alive to do their job. Mark is a mountain biker (downhill is his fav) and he doesn’t know his own strength (like during the Chimera golf outing when he broke Nancy’s driver on a swing off the tee). We do know he’s a strong part of our team and an asset to our clients.
Client Service Team
Gwen recently brought her talents to Chimera Communications, Inc. and is leading our Client Service and Business Development efforts. As an agency insider in California, Gwen focused her talents on media planning and placement before she moved to the Media side of the fence and entered into the world of radio in 2004. Beginning as a Radio Sales Manager, Gwen quickly rose from sales to her most recent position in taking a start-up radio station from the ground up. Gwen built XRock Radio in Durango to one of the area’s most respected and popular stations as a valued media outlet and as a consumer favorite for music and entertainment.
Gwen’s attitude is infections and her honesty and commitment obvious. Her breadth of knowledge from multiple sides of the marketing world provides our clients with a depth of service combined with humility and humor.
Gwen’s loves are horses and all things cowgirl (and cowboy), her children and grandchildren, her 40 acre ranch and gin and tonic!
Client Service Team
Cassidy joined the Chimera team in June 2015. She is extremely detail oriented and makes ideas actually happen. She’s our google girl and writes a mean analytics report. If you want to know where a project stands, Cassidy knows. She’s the traffic cop here but we don’t make her wear bright yellow. Cassidy wears many hats at Chimera including all things that make our clients feel loved as well as copywriting and web content development. After graduating from the University of Miami in Florida with a BBA in marketing and a few PR internships under her belt, Cassidy returned to her hometown of Austin to start a career in advertising. She began on the agency side as a member of a media planning team at GSD&M for clients such as AARP and HomeAway. She eventually migrated to tourism marketing for the state of Texas. After nearly two years at the Texas Office of the Governor, the mountains came calling and some singing nuns convinced her that she must climb/hike every one of the Colorado mountains. She’s made a dent in her Julie Andrews pursuit and so if you want to go for a hike, let her know.
Client Service Team
Melissa is our onsite Mac guru, proving IT assistance to those of us who hate system updates.
She is literally the IT girl (love that title). In addition to her computer talents and assisting with daily accounting work, Melissa provides backup design assistance, pre-press services, and works with our production partners to get stuff done and delivered. She began her career in graphic design and print buying and is originally from California. Efficiency is her gig and our clients love her for it (translation: cost efficiencies). She and her husband have an amazing and dare we say brilliant son. Rafting trips and spending time with family and friends is her jam. She’s a heck of a cook and when she heats up lunch we all want in.
You might think it’s a little odd that a marketing firm has a Client Wellness Guru as one of our partners. Reminder, we live in Colorado (we believe in work/life balance) and we also feel strongly that no matter how successful your company, if you aren’t feeling great — physically and mindfully — then what’s the point?
We aren’t the experts – that’s why we have people like Leslie. She’s a personal trainer, yoga instructor, and mindfulness coordinator. And we love her and think you might too. So if you’re interested, we’ll just have you contact Leslie directly. We’re not going to get involved with all those details. But we do want our clients to know that we care about you as people too…not just about work.
Email her: [email protected]
Individual Wellness Program: The Individual Wellness Program (IWP), is a highly customized program involving a deeply holistic approach to individual health. This program addresses the “whole” health of the individual, including physical, emotional, spiritual and relationship health at home and in the workplace. After an in-depth assessment by our Wellness Team, a comprehensive self-care and wellness plan will be created for optimal health. Accountability and motivation are key factors to the success of these programs, so we recommend scheduling follow up appointments and “check-ins” to maximize the results of our IWP.
Small Group Program: The Small Group Program (SGP), is designed for small groups or teams that consistently work together in the office or project work. This program addresses the health of the team as a whole assessing the physical, mental, emotional, communicational health of the group as well as address stress management during times of acute stress. After an in-depth assessment by our Wellness Team, a comprehensive program will be created to re-align the group or team health and implement systems or programs to maximize group or team performance.
Executive Wellness Program: The Executive Wellness Program (EWP), is a “big picture” approach to the health of the company as a whole. This program is designed to to implement wellness from the top, down. Our Wellness Team will perform a highly detailed and in-depth assessment of the workplace in its entirety, including the energy of the workplace, the ease of healthy decision making ranging from breaks to encouraging healthy eating and exercise habits, to cleanliness of the workspace. This program is designed to maximize the health in every aspect of the workplace.
One Floor Up
We collaborate with the team at One Floor Up to conceptualize, write, direct, produce and create the very best visual storytelling. Today it’s all about video content, and we’re all about doing it the best in the biz. Take a look at our collaborate demo reel.
Chimera has great partner relationships and are grateful for what they do for us and our clients. Our goal is to put the right team together for our clients distribution channels. Having expertise at arms length rather than under the roof of our Durango offices gives us flexibility, efficiency and talent resources that are unsurpassed.
A bank of programmers deep in energy drinks from coast to coast give us digital depth and flexibility in the development of our sites, apps, and other programming challenges.
We handle a great deal of Paid Search in house, but also collaborate with experts in particular industries for these services. What’s unique about how we handle these services is the fact that we bring the concepts and creative to the digital table, never breaking brand positioning for our clients. Companies that silo these areas miss opportunity and that’s a no-no.
Some Stories We’ve Told Through Video
Chimera’s video production team features the award-winning gang at One Floor Up in Denver. They make our stories come to life.
So…what’s your story?
When you’re ready to talk…we are.
Don’t like forms? Send us an email or call 970.382.2647.