Marketing. Advertising. Design. Digital. Boom.
Durango, CO | 970.382.2647
We Live to Hear New Stories…Create New Ideas.
Tell us your story and you had us at “once upon a time.”
Yup, we are those guys. The people who mix strategy and logic, creativity and craziness to bring ideas to life.
We believe all great communication (all great anything) comes from something true and that creativity can solve anything. We believe that if your customers’ experiences make a difference in their lives, then you have succeeded.
So we work with our clients to uncover your truths. We know that a story told using Surprise, Relevance and Emotion will affect change. And then we deliver those stories to the right people, at the right time, in the right way, to make things right with the world.
LEARN MORE ABOUT THE !IDEA BAR – an entirely new idea in creative consulting. On the spot. In your location. Big ideas. Belly up!
Click here for cliff notes on Chimera
A quick read on our company:
- Established in 1993 in Upstate New York. Headquartered in Durango, Colorado, since 1995.
- Proven ability with clients nationwide and clients right at home.
- Creative thinkers who are just far enough outside of your box to reach inside and pull out what we need in order to create or promote your brand.
- A team of EXPERTS in each field — branding and graphic design, production and copywriting, visual storytelling, web design and development, content management, SEO, PPC, social media, and customer experience measurement. This is a group effort and it does not hinge on one person. You have our full attention — collectively and as individuals.
- We listen to and learn our clients’ stories. And then we help you tell them to your relevant audiences.
- We believe in a closed loop communications system. Is the storytelling working? Is your audience engaging in the change or behaviors you’d like to see to make the world a better place? We want to know if what we are doing for you is working.
- We believe ideas change the world.
- We know that a story told using Surprise, Relevance and Emotion will affect change.
- We’re glad to be here.
65% of Americans believe they are bombarded with too much advertising. Avoid becoming part of the pollution.
There’s a certain science in creativity. Art imitating life, if you will. Chimera’s owner grew up in a family full of PhD scientists. Her dad would say “please pass the NaCl” (salt) at the dinner table. We ad types used to push messages to the consumers. Expect that they would listen. And wait for them to act — buy, call, walk-in. Not today. Social consumerism has taken over. It’s not a political party, but it is a party. Lots of people talking and engaging with their friends and peers and strangers. Messaging today is more about guiding those conversations to make your marketing pay off.
Our research methodology lies in the art of listening. Our favorite clients are those we can get to know well enough to understand their desired consumer experiences. We know that today, Americans are bombarded with a tsunami of messages. Some research says upwards of 10,000 each day. Of course, most people won’t recall seeing 10,000 messages. That’s because, to remain sane, humans have developed a screening process – an attention firewall. If you are not strategic in your planning, your message creation, your message distribution, and in monitoring your ROI, your efforts will be lost.
Storytelling and Design
Ernest Hemingway said his best short story was told in six words: FOR SALE. BABY SHOES. NEVER WORN. What are your six words?
We believe that all great marketing (all great anything) comes from something true. Whether we’re working with a start-up or a messed-up, this is where we begin. Always. Every relationship.
Package up B.S. and eventually your customer’s experience will be disappointing and your marketing will fail…no matter how pretty, award-winning or expensive. Package up the truth and you earn trust and loyalty. And customer loyalty is the only measure of your success.
We believe a logo is an empty vessel. It’s what you fill it with that’s your brand. The Nike swoosh was, at one time, just a swoosh. No Nike. It’s everything that came afterwards that created that iconic brand. Our branding formula is simple. We use surprise, relevance and emotion to tell our clients’ stories…their non-fiction stories. We wrap these elements in packages that consumers crave to open. And then we make sure that same story is woven into the fabric of every customer experience. That is branding. That whole process creates loyalty.
We tell our clients it’s not about them. (Some hate hearing that). The success of a brand literally hinges on whether your targeted audience wants YOU as part of THEIR personal brand. Ultimately, all anyone wants to do is belong here. If your brand fortifies your consumers’ self-perceived position…you are in. Then it’s up to you not to mess it up.
Moments of encounter will create your brand. EVERY moment.
In the culture of the Southern Ute Indian Tribe (a long time client of ours), stories were passed on to generations through the art of beading. How simple and intricate at the same time. And talk about design! Now, we have so many distribution channels for our stories, it’s difficult to decide how best to get our stories HEARD. How do we connect with as many relevant audience members as we can? How do we make those experiences create customer loyalty? How do we get our customers to “pass it on.”
Part of strategy and marketing consulting is answering those questions. We have worked on your side of the fence. We understand budgets and boards, committees and c-suites. We know that creating a fantastically designed musical score is nothing unless members of the orchestra know their parts. We won’t create big campaigns for clients if we don’t make an effort to tell the employees who will be delivering the experience we are promising in ads, video, or online.
Our philosophy for getting your message heard is holistic (yup…we live in Colorado.) We look at every channel available to the audience you seek, evaluate its possible return, make sure it’s the right vehicle for delivering your well-crafted engaging story, consider the budget, and then pull the trigger. You see at some point we have to more forward with confidence, or we’ll be stuck in a creative sandbox with nothing but sand in our pants. Everyone deserves to tell their story. Everyone deserves to be heard.
What matters most is the decision to matter.
The only true measurement of success in our opinion (and in that of some big wig Harvard types) is customer loyalty. Sure, there’s the massive satisfaction and ahhhh our clients feel when their customers are happy, when their customers align with their brand, when a consumer says “I love you”; and there is also the nearly audible ahhhh of the bottom line. Yup, profitability is directly linked to customer loyalty, and we’ll prove it to you.
Chimera has drank the Net Promoter Kool-Aid® and our clients who imbibe have the same red ring mustache surrounding a great big smile. Our proprietary software that gives you a daily dashboard to your Net Promoter Score(s) makes you the master of your fate, the captain of the soul of your company. Higher Net Promoter Scores for our clients mean higher retention rates, increased sales, lower costs to serve and lower marketing costs (we know…seems like we wouldn’t like that one, but we do)!
We believe that providing measurement of the customer experience gives us greater insight into all things marketing. You can have a spot-on strategy, masterful messaging, and brilliant distribution, but if you don’t know what the result is, what good is it really? Creating a culture of customer loyalty is what will sustain you. It’s how we do, baby.
As individuals, we don’t have a say in the world we’re born into. We don’t decide our own names or where we come from. You don’t decide how your story begins, but you do get to decide how it ends. And how you translate all of that to the vision of what you bring to the world through your product or service is up to you…with a little help from us.
Some Stories We’ve Told Through Video
Chimera’s video production team features the award-winning gang at One Floor Up in Denver. They make our stories come to life.
Click here for Chimera’s Philosophies
We don’t have many rules around here at Chimera. We do guide our days with some simple philosophies:
- Always come from a place of truth.
- Let the ideas fly and creativity solve everything.
- Always do what’s in the best interest of the client.
- Believe that the dots will connect.
- Laugh. Hard. ‘Till you know you’re alive. Only a universe with a sense of humor would make laughter more contagious than illness.
- Some people live to work. Others work to live. We live while we work. It’s balance.
- Living/Working this way makes for some great days…even Mondays. We really love what we do and who we do it for.
You see, we truly believe ideas change the world. Your ideas. Our ideas. Dreaming and thinking big and deeply is the power of all of us to bring change to the world.
We seek clients with purpose and we can’t wait to learn your story because it deserves to be told. You see, your story is your gift. Telling your story is ours.
MEET THOSE WHO TELL THE TALES
Chimera’s team leaders.
Chief Experience Officer
Nancy began Chimera Communications, Inc. in 1993 in Albany, New York and moved the business and her life to Durango, Colorado in June of 1996. She holds a BA in English and Business Administration from the University of New Hampshire. Having started her communications career at VOGUE magazine on Madison Avenue in New York as a features writer, she returned to New Hampshire and worked in the advertising industry for several years. She’s worked on the client side of the fence in banks (big and small) and with General Electric’s R&D Center.
Nancy leads our Creative Team. She believes the idea is king and has a bunch of her own. She thinks of headlines in her sleep and in the shower. She changes the channel to watch commercials (yup, that person), starts her mornings with SNL’s APP, and is addicted to great Visual Storytelling. Known as one of those “creative types” – she hasn’t worn business clothes in a very long time. She can still talk like a Jersey girl, but only after a few adult beverages. Nancy tells it like it is…because, after all…all good things come from the truth. Good friends, skiing, hiking, Harleys, her animals and her getaway called The Hillbilly Hotel all balance out her life.
Lisa Morales Eccher
Creative Team – Art/Design
Lisa has been with Chimera since 2008. She brings ideas to life like GE brings good things to life (or at least they used to when that was their slogan). Without her we wouldn’t have anything to show for what’s in the brains of the creative team and our clients. She knows that you can put a lot of make-up on a corpse but it’s still dead, so she does not OVER-design. Lisa is the fastest creative cloud gun in the west (or the east for that matter), and so our clients are spoiled with fantastic design and quick turn. BC (Before Chimera) she was the lead designer of trade publications, wearables magazines, and freelanced for a time. She loves the creative process and is fueled by coffee and chocolate. She calls Chimera her “personal 100 acre wood” (Pooh reference) and thinks that whistling is not a requirement if you’re a fish (or a graphic designer). Her favorite color is army earthy green and that’s why you see it on our website.
Creative Team – Web/Digital
A graduate of Platt College in San Diego, California, where he studied print, web and multimedia design, Mark has been creating websites since 2001. While design was his initial focus, search engine optimization, usability, email marketing, web analytics and pay-per-click marketing are part of his daily bag of tricks. He’s Mr. Web. Once you see how it’s really supposed to be done, there is no turning back…and Mark knows how it’s really supposed to be done. He cares about what websites and digital marketing actually return for our clients and weaves those discussions into the planning of new or newly designed sites. He knows that websites are 24/7 sales people and they should be dressed, have nothing icky in their teeth, and alive to do their job. Mark is a mountain biker (downhill is his fav) and he doesn’t know his own strength (like during the Chimera golf outing when he broke Nancy’s driver on a swing off the tee). We do know he’s a strong part of our team and an asset to our clients.
Chimera has great partner relationships and are grateful for what they do for us and our clients. Our goal is to put the right team together for our clients distribution channels. Having expertise at arms length rather than under the roof of our Durango offices gives us flexibility, efficiency and talent resources that are unsurpassed.
A bank of programmers deep in energy drinks from coast to coast give us digital depth and flexibility in the development of our sites, apps, and other programming challenges.
We handle a great deal of Paid Search in house, but also collaborate with experts in particular industries for these services. What’s unique about how we handle these services is the fact that we bring the concepts and creative to the digital table, never breaking brand positioning for our clients. Companies that silo these areas miss opportunity and that’s a no-no.
One Floor Up
We collaborate with the team at One Floor Up to conceptualize, write, direct, produce and create the very best visual storytelling. Today it’s all about video content, and we’re all about doing it the best in the biz. Take a look at our collaborate demo reel.
What People Say About Us
The !dea BAR is almost too good to be true…free flowing idea generation that gets your own creative mind fired-up. Ask your Ideatender anything…and together you'll come up with ideas and solutions to bring back to your workplace, your home, your personal life! Set them up for a conference or a day or two at your company. The !dea BAR is a game changer in consulting.
It is a pleasure to work with Nancy and Chimera. They're just a bunch of smart talented people over there.
Nancy's/Chimera's Idea Bar is like Lucy's Advice Booth from The Peanuts, but Nancy makes people laugh and Lucy made Charlie cry.
Amazing creative mind. Excellent brand and marketing strategy, corporate identity, graphic design, video production, and web development.
You'll be more jazzed about your job, your next day, and yourself than you have been in years.
The !dea BAR is a breakthrough in consulting. Typical consultants can be their own worst enemies. Non-profits need the !dea BAR.
Nancy named and branded our programs and always keeps the brand promise forefront while doing so. The Chimera team provides exceptional service. They listen to our needs, are responsive and team-oriented when working through projects, and the final product is always outstanding.
I worked with Nancy for over 10 years. Extremely professional and overwhelmingly imaginative, creative and intuitive. Helped us brand a new bank in southwest Colorado, that really took off, thanks to Nancy's creativity and knowledge of our industry.
We have worked with Chimera Communications since the beginning of our Real Estate Development, nearly 13 years ago. Chimera's knowledge of website management, creative marketing campaigns, videography and more have helped Three Springs become very successful and vibrant! We consider Chimera a part of the Three Springs Community and highly recommend Nancy and her team for any of your marketing needs.
I promise that you’ll leave your conversation with Nancy laughing all the way back to your desk and energized to put your new ideas into motion. Nancy has never failed to amaze me, and now that the younger generation is taking the reins, I'm confident in knowing they have her to boost their ambitions to reality. I am excited to use her talents in my future endeavors.
So…what’s your story?
When you’re ready to talk…we are.
Don’t like forms? Send us an email or call 970.382.2647.